Cittadini

La Ferrero chiude la festa dei suoi 70 anni e apre l’azienda ad Alba per raccontare le radici della sua qualità

Pubblicato

7 anni fa

17 Dicembre 2016

Per concludere i festeggiamenti per i suoi 70 anni la Ferrero di Alba ha organizzato una full immersion nel suo mondo, un percorso dei sensi fra le materie prime per scoprire i suoi prodotti. Con Ferrero 70 Edupark si concludono le celebrazioni del settantesimo anniversario della casa della Nutella che si erano aperte nel mese di maggio con una lettera di Giovanni Ferrero scritta in 20 lingue a tutti i dipendenti.

Ferrero 70 Edupark è un percorso che narra attraverso diversi linguaggi uno dei cardini dell’azienda albese, il rispetto del consumatore attraverso qualità nella la selezione delle materie prime e nella trasformazione e nei processi industriali.

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Il viaggio nel mondo Ferrero inizia dall’Edugarden un giardino botanico con le piante, i frutti, il latte, lo zucchero che compongono i diversi prodotti dolciari.

Il percorso prosegue poi l’Experience Area che racconta, coinvolgendo i 5 sensi, la trasformazione delle materie prime all’interno della Ferrero.

Federico Quaranta racconta le storie della Ferrero

Il viaggio si conclude con un Factory Tour per vedere dal vivo alcune delle linee di produzione di Nutella B-Ready, Ferrero Rocher la oramai mitica Nutella.

La Mappa degli stabilimenti Ferrero ad Alba

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